The fashion/media megacorp owned by Sir Lucian Chess III was passed down from generation to generation. The biggest of the entire fashion/media industry. Yavon, Yara, Lucy, Michael, and Beliza technically all work under him (Beliza is a freelance Makeup artist he hired, not under a long-term contract). Owns the photography department, Paradise Photo’s, where Yavon and Michael actually work. PERGA is very intimidating, powerful, notorious, controlling, predatory, parasitic, manipulative, soulless, exploitative, and monopolistic.